Before we discuss some of the specific ways how to increase Google AdSense CPC, let us first understand what is CPC? That is, we define only 'Cost Per Click'. If you are using Google AdSense on your blog, then you will know that it comes from Google's AdWords Network program. Advertisers using the AdWords Network pay Google for every click on their ads.
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| 9 Ways That Can Increase Google AdSense CPC |
When you place Ad Blocks of Google AdSense on your blog, Google is paid by the advertisers for those ads, some percentage of which is done by Google to you. Which is currently 68% of the bid for that ad. If an advertiser pays Google $2 for a specific keyword, you get $1.36 every time a visitor to your site clicks on that ad.
How to Increase Google AdSense CPC? Know some special things.
To increase Google AdSense CPC, you have to maximize AdSense CPC cost, thereby earning more. You can earn the most money from visitors who click on ads on your web pages and blog posts. For this Google has to give High CPC advertisements on your web pages. But you cannot decide it yourself – because Google decides it keeping in mind your web page/blog.
Keeping in mind how to increase Google AdSense CPC, here we first focus on two points: CPC and CTR (Click Through Rate) – What is CTR here? CTR is the proportion of visitors who actually click on an ad rather than just reading web pages and bypassing the ads. In fact, a high CTR is often considered better than a high CPC. It is also known as Google Ads CPC Calculator.
Understand it this way, if you are getting CPC $ 0.75 on an ad and CTR is 2%, ie 2 clicks in 100 impressions (100 X 2/100 = 2%) then earned here $ 1.5 ie $ 15 in 1000 impressions (You would get 68% of $15 = $10.20), but if you are getting $1.20 CPC on an ad and there CTR is 1%. So in that case with the same calculation, your earnings would be only $8.16. That's why high CTR matters more, not just high CPC, it's a matter of understanding. These are just examples, but you can do a lot more to improve your CTR.
9 Ways That Can Increase Google AdSense CPC.
For how to increase Google AdSense CPC, we have to focus on how to attract the best-paying ads: ie ads with high CPC. Therefore, to increase Google AdSense CPC, you have to keep the following things in mind: -
1. Get High-Quality Traffic
This is one of the most effective ways to increase AdSense CPC. But most people do not mention this. I believe that if your visitors are not properly focused on your content, they will not click on the ads related to it.
Many people use Google AdSense on their sites with the assumption that Google will provide ads related to their content. This is also true to a large extent but this will not change your AdSense CPC, yes your CTR definitely will.
Google AdSense uses several metrics for CPC to determine which web pages get the most paying clicks, and the ads on those web pages will have a good CTR. The higher the CTR of the URL, the higher the CPC is likely to get that page.
Google's AdSense customers are advertisers, for whom Google makes every effort to ensure that these paying advertisers get the best value for their money. If visitors do not come to any of your blog posts, then it can reduce your CTR.
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The content of your web page must be relevant to an ad targeting a keyword, and it is also important that your visitors are interested enough in that topic to seriously click on the ad.
Because Google has its own way of analyzing your site's performance, you may experience a reduction in advertising on your pages with high AdSense CPC. So make sure that the traffic coming to your blog or website is good.
2. Pay attention to Keyword Research
Here is another method for how to increase AdSense CPC. You should focus on the highest-paying keywords. For this, how Google AdWords works, it is understood which keywords advertisers bid more. The higher the CPC for specific keywords, the higher their ad will appear in the Google SERPS.
For AdSense SEO, your H1 tag and meta tag should include the targeted keywords. The content of your web page should be related to the targeted keywords, and the images you use should use an 'alt tag'. Use keywords targeted by high-paying ads for High AdSense CPC. However, the authority of your domain also matters.
3. Increase Domain Authority
Google is smart enough to take into account the authority of your entire domain. So you cannot write content on a wide variety of topics and expect to get relevant ads from it. Google will look at the authority of your site and the relevance of your website for keywords with high CPC. A site with a high domain authority can be rewarded with high CPC ads because Google takes care of its advertisers.
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So first of all be realistic to increase your income from Google AdSense because Google will not give you high CPC ads unless it is sure that your blog provides a good service to its customers. Which attracts high-quality clicks from visitors who are genuinely interested in the product or service.
4. Number of ad blocks with content length
You are allowed three AdSense blocks on your webpage. However, don't use all three unless your content or blog posts are good enough for it. Keep in mind that Google divides ads according to the length of your content.
If your content is insufficient to provide enough information for three ad blocks according to the Google algorithm, you may find your webpage to be filled with irrelevant ads and even some public ads. Which will reduce your Average CPC significantly. Many people get better results with just one ad block on web pages with less content.
5. Analyze your ad placements
You can place ads just above, in the middle, and at the bottom of your webpage. Google usually provides you with the highest-paying ads. Make sure that your theme is AdSense compliant, if not, contact your theme developer.
To increase your Google AdSense CPC, you should also pay attention to the Ads Format. Do not stay with only one Ads Format, run different formats for a few days. In theory, your CPC should be better with just one. You can design your AdSense Format like this:-
- Block of 4 with a single header ad
- One video ad and one text ad
- Only one ad at the end of the post and one at the beginning
- View results for different AdSense Ads placement locations
If you find post internal ads performing well despite you using header ads, it tells you that readers are going deeper into your blog before clicking on the ad. Many people avoid clicking on header ads because they want to get information from the first post. Once they've read your blog posts, they may be ready to click on ads.
6. Use AdSense Channel to Increase Google AdSense CPC
You can set up your ad format using AdSense channels. You can create custom channels to set the CPC and CTR of individual ad blocks. Measure the performance of each channel over 2-4 weeks and then build your AdSense strategy on the results. Channels can be created for individual ads or ad blocks.
7. Text, Image and Video AdSense Ads
Keep in mind during your testing and custom channel analysis that some people prefer text ads to image ads, and some prefer video ads. Many people expect AdSense ads to be in the form of text links. However, they may click on an image and click even more to see an interesting video.
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| 9 Ways That Can Increase Google AdSense CPC |
What is Keyword Density, and how does it affect SEO?
Google classifies videos as image ads – when a video is clicked 'play' one of your clicks is recorded. It doesn't need to play the entire video – just the initial click on the play button. You don't have to worry about what your visitors do after they click because that's all you get paid for.
8. Why Google recommends image and video ads
You can only show one image or video ad at a time – you can't display a row of image ads like you can text ads. It focuses your visitor's attention on one ad.
This means that video ads and image ads are more likely to be clicked. Such ads pay more per click than simple text ads – but only if the content of the video or image matches well with the content of your webpage.
9. Improve AdSense CTR to earn more
We told you that your AdSense Click Through Rate (CTR) is the percentage of visitors to your web page who click on AdSense ads. So, if you have 20,000 visitors per month, and you get 40 clicks on Adsense ads, your CTR is 0.2% If you get 500 clicks on ads, your CTR is 2.5%. Regardless of CPC, you want your CTR to be as high as possible.
We gave you some examples at the beginning of the blog post, and here are some more. If the Average CPC paid to you by Google AdSense is 40c, then according to the above example, you will have a monthly income of $16 and $200. If you increase your CPC to 80c, you can earn $32 to $400 per month. The higher your CTR, the better it is for you.
