Brand Ambassador is a marketing term for a person or group employed under contract by an organization or company to promote a brand in the form of products or services, both national and international relations.
Brand Ambassadors are intended to embody the corporate identity in appearance, demeanor, values, and ethics. The key element of a brand ambassador lies in their ability to use promotional strategies that will strengthen customers and influence audiences to buy more of a product.
Usually, a brand ambassador is known as a positive speaker who shows positive things about a brand appointed as an internal or external agent to create an increase in sales of a brand in the form of products or services.
Nowadays, many actors and actresses also work as brand and regional ambassadors. For example, Brigita Elsa is an ambassador for Kenten and its surroundings.
Brand ambassadors are a revolution of brand managers who were less effective in the past.
Since the popularity of social media via the internet, brand ambassadors have become very effective revenue and promotion platforms with mutually beneficial relationships between brands and their ambassadors.
One of the most lively social media with brand ambassador activities is Instagram and Facebook.
The brand concept and brand marketing have evolved over the decades. Traditionally, consumers were only familiar with a few products available on the market.
Starting from the 1870s several companies started pushing 'brand-name products. From 1915 to the 1920s, manufacturers' brands were established and further developed, which increased the company's reliance on brand advertising and marketing.
However, the Great Depression caused severe weaknesses in the branding process, as the remaining companies, in some way tried to increase revenue and get their business back on track.
For the sake of their brands and their survival in the market, companies such as 'Procter and Gamble, 'General Foods' and 'Unilever' developed disciplined brand management. "
