What is American Marketing Association (AMA)? What is Certification and Membership of AMA in 2024?

American Marketing Association

 The American Marketing Association ( AMA ) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 university chapters in the United States.

AMERICAN MARKETING ASSOCIATION

The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Teachers of Marketing and the American Marketing Society. It also publishes a series of research manuals and monographs. The AMA publishes the Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of International Marketing, and Marketing News.

Organization

The American Marketing Association has a board that is elected annually by its members and a set of boards that are appointed. The headquarters is located in Chicago, Il. Russ Klein was named CEO in 2014. 

In 2017, the association appointed Jeremy Van Ek as Chief Operating Officer and Jennifer Faris Severns as the new Chief Experience Officer. 

In August 2018, David Klein was named Chief Content Officer. 

Conferences

As a global leader in marketing knowledge, the American Marketing Association organizes a wide range of conferences, training, and virtual events aimed at marketing professionals, researchers, and academics at all stages of their careers. The AMA summer academic conference has its roots in the first meeting of the National Association of Teachers of Marketing. 

The event is held in conjunction with the AMA Academic Placement - where the majority of first-round interviews for tenure marketing faculty positions are held. 

The AMA International Collegiate Conference offers undergraduate students numerous marketing competitions throughout a three-day weekend. The new AMA Annual Conferences cater to middle-market business traders. 

Stories

At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising professors established the National Association of Professors of Advertising (NATA). Initial discussions revolved around the definition of advertising and the study of advertising.

The group's name changed to the National Association of Teachers of Marketing and Advertising (NATMA) and the National Association of Teachers of Marketing (NATM) as an expanded focus for marketing, incorporating educators from various disciplines, including economics and accounting.

Approximately 15 years later, a second organization, the American Marketing Society (AMS), was founded and dedicated to the science of marketing. Lewis and Owen explained that the first president, Paul Nystrom, "expressed a need to find ways to reduce the cost of marketing, a concern with criticism of marketing, and an interest in finding useful tools and devices in the practice of marketing." 

The two organizations jointly published the Journal of Marketing in 1936 and merged in 1937 to form the American Marketing Association. The association was based at the University of Illinois in its early years and eventually moved its headquarters to Chicago as its professional team expanded. 

As the study and practice of marketing became more sophisticated and specialized, the AMA also provided new offerings with the launch of the Journal of Marketing Research (1964) and acquisitions of the Journal of Public Policy & Marketing (from the University of Michigan in 1990, ) and Journal of International Marketing (from Michigan State University in 1997).

The American Marketing Association has had a web presence since 1994 when a group of professors initially created an association website. Within a year, they purchased the www.ama.org domain, which continues to serve as the organization's website. 

On May 16, 2017, the association announced its 2017 Fellows; Ajay Kohli a professor at the Georgia Institute of Technology, V.Kumar Regents Professor at Georgia State University, Christine Moorman, a professor at Duke University and Jr. John G. Lynch, a professor at the Leeds School of Business, University of Colorado Boulder. The board of directors for the 2018-2019 year was announced in August 2018. 

Awards received by Global Marketing SIG

Excellence in Global Marketing Research

The Global Marketing Research Excellence Award recognizes an outstanding article published in a widely recognized and highly respected journal that has made a significant contribution to the literature on global marketing. 

A panel of past Global Marketing SIG Awards winners, current and past editors/co-editors of the Journal of International Marketing, and other distinguished academics nominated by the AMA Global Marketing SIG board of directors selected the winner. 

Past Winners

2018: Luís Filipe Lages, Sandy D. Jap, and David A. Griffith (2007), “The role of past performance in export ventures: A short-term reactive approach,” Journal of International Business Studies 39 (2), 304-325.

2017: Gielens, Katrijn and Dekimpe G. Marnik (2007), “The entry strategy of retail firms into transition economies,” Journal of Marketing 71 (2), 196-212.

2015: Katsikeas, Constantine S., Saeed Samiee and Marios Theodosiou (2006), “Strategy fit and performance consequences of international marketing standardization,” Strategic Management Journal, 27(9), 867-890.

2014: Laszlo Tihanyi, David A. Griffith and Craig J. Russell (2005), “The Effect of Cultural Distance on Entry Mode Choice, International Diversification, and MNE Performance: A Meta-Analysis,” Journal of International Business Studies, 36 (3), 270-283.

2013: Neil A. Morgan, Anna Kaleka and Constantine S. Katsikeas, Leeds University (2004), “Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment,” Journal of Marketing, 68(1), 90-108.

Significant Contributions to Global Marketing

The Significant Contributions Award honors an academic who has contributed significantly to the field of global marketing. A panel of past Significant Contributions award winners, current and past editors/co-editors of the Journal of International Marketing, and other distinguished scholars nominated by the AMA Global Marketing SIG board of directors selected the winner 

Past Winners

2018: Jan-Benedict Steenkamp, The University of North Carolina at Chapel Hill

2017: Saeed Samiee, University of Tulsa

2015: Daniel C. Bello, Georgia State University

2014: Jeryl Whitelock, University of Bradford

2013: Subhash C. Jain, University of Connecticut

Volunteer Leadership

Governed by volunteers, the American Marketing Association's board of directors was chaired by a collection of marketing professionals and academics from across the industry. Listed below are the presidents of the AMA Council from 1937 to the present, as well as the leaders of the AMA's predecessors.

Years in Office	Organization	Chair
1915	NATA	Walter Dill Scott
1915 - 1920	NATA	Paul T. Cherrington
1921	NATA	Daniel Starch
1922	NATA	George B. Hotchkiss
1923	NATA	Nathaniel W. Barnes
1924	NATMA	H. D. Kitson
1925	NATMA	E. H. Gardner
1926	NATMA	E. J. Kilduff
1927	NATMA	Frederic A. Russell
1928	NATMA	Neil H. Borden
1929	NATMA	Fred E. Clark
1930	NATMA	Harold H. Maynard
1931	NATMA	Paul D. Converse
1931	AMS	Paul T. Cherrington
1932	NATM	Leverett S. Lyon
1932	AMS	L. D. H. Weld
1933	NATM	Edmund D. McGarry
1933	AMS	Frank M. Surface
1934	NATM	Wilford L. White
1934	AMS	Paul H. Nystrom
1935	NATM	Harry R. Tosdull
1935	AMS	Frank M. Surface
1936	NATM	Hugh E. Agnew
1936	AMS	Frank R. Coutant
1937	AMA	Frank R. Coutant
1938	AMA	Fred E. Clark
1939	AMA	N. H. Engle
1940	AMA	Donald R. G. Cowan
1941	AMA	Howard T. Had
1942	AMA	Vergil D. Reed
1943	AMA	Albert Haring
1944	AMA	Howard Whipple Green
1945	AMA	Donald M. Hobart
1946	AMA	Lyman Hill
1947	AMA	Ross M. Cunningham
1948	AMA	Wroe Alderson
1949	AMA	Harvey W. Huey
1950-51	AMA	Everett R. Smith
1951-52	AMA	George H. Brown
1952-53	AMA	Gordon A. Hughes
1953-54	AMA	Neil H. Borden
1954-55	AMA	Thomas G. McGowan
1955-56	AMA	Ira D. Anderson
1956-57	AMA	Charles W. Smith
1957-58	AMA	D. Maynard Phelps
1958-59	AMA	Wendell R. Smith
1959-60	AMA	Reavis R. Smith
1960-61	AMA	William F. O'Dell
1961-62	AMA	Albert W. Frey
1962-63	AMA	Donald R. Longman
1963-64	AMA	William R. Davidson
1964-65	AMA	Edwin Sonnecken
1965-66	AMA	Schuyler Otteson
1966-67	AMA	Robert J. Lavidge
1967-68	AMA	Robert Holloway
1968-69	AMA	Victor Buell
1969-70	AMA	Robert Ferber
1970-71	AMA	Elmer Lotshaw
1971-72	AMA	David Leighton
1972-73	AMA	David Hardin
1973-74	AMA	William Lazer
1974-75	AMA	Robert Eggert
1975-76	AMA	Arnold Corbin
1976-77	AMA	Jack Keane
1977-78	AMA	Arthur Cullman
1978-79	AMA	Vern McGinnis
1979-80	AMA	Keith Cox
1980-81	AMA	Fred Weber
1981-82	AMA	Joe Rabin
1982-83	AMA	Eugene Kelley
1983-84	AMA	Elvin Schofield
1984-85	AMA	Stephen Brown
1985-86	AMA	Manuel Plotkin
1986-87	AMA	Leonard Berry (Len Berry)
1987-88	AMA	William Jamieson
1988-89	AMA	William Locander
1989-90	AMA	Calvin Hodock
1990-91	AMA	Ken Bernhardt
1991-92	AMA	William Neal
1992-93	AMA	Dan Beckham
1993-94	AMA	Barry Mason
1994-95	AMA	Rosann Spiro
1995-96	AMA	David Gordon
1996-97	AMA	Michael Etzel
1997-98	AMA	Sybil Stershic
1998-99	AMA	Stan Madden
1999-00	AMA	Frank Haas
2000-01	AMA	Robert Lusch
2001-02	AMA	Wayne McCullough
2002-03	AMA	Bart Weitz
2003-04	AMA	Michelle Elster
2004-05	AMA	Paul Root
2005-06	AMA	Jack Weekes
2006-07	AMA	Debra Ringold
2007-08	AMA	Michael Lotti
2008-09	AMA	Thomas Kinnear
2009-10	AMA	Thomas Hernquist
2010-11	AMA	George S. Day
2011-12	AMA	Michael Kullman
2012-13	AMA	David Reibstein
2013-14	AMA	Rick Dow
2014-15	AMA	Ric Sweeney
2015-16	AMA	Rob Malcolm
2016-17	AMA	Valarie Zeithaml
2017-18	AMA	Mary Garrett